Sally Hurst - The Old Bag Company

Sally was sitting on her local beach in 2005 with her 5 children surrounded by carrier bags and decided she needed a decent beach bag so she went home and designed one! She named the ranges after her children, they model the bags and inside every bag is a message from the children giving the products and company real personality. She defined her market to appeal to middle class women/yummy mummies by offering a stylish, well made, well priced product and sells her products to small independent retailers in "must have" locations whose customers are looking for something "new and different". The Old Bag Company does sell to a few large well known companies to help raise the profile of the brand and give the product credibility in the market place without flooding the market. Controlled growth is essential to building a solid business.

Since the early days of beach bags Sally has gone on to designed a range of everyday bags, baby changing bag, leather bags and purses. Always designing good quality products at affordable prices has earned The Old Bag Company a reputation for "must have" products.

The Old Bag Company do not advertise but spend their money on PR. This is a very effective way of at getting your name out there and with a growing brand this is essential. They have been featured in many national newspapers and magazines which has also led to radio and television coverage.

The Old Bag Company have won numerous awards and Sally herself has won awards as a business women giving national exposure to a growing business.Sally has involvement with local Women's Business Groups and is regularly asked to speak at events as an inspirational business women. Her reaction to this is as an ordinary mother of 5 having a good idea and the determination, drive, self believe and courage to turn this into a growing successful business then anyone can.

Self belief is something Sally recognizes as an essential ingredient in driving her business forward. Networking is also a very powerful way of promoting the brand and never goes anywhere without her business cards!